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Vera bradley jet set go5/28/2023 ![]() Sales peaked in 2013 at $541 million and have been on a steady downward trajectory since, dropping to $416 million in 2019. Since going public in 2010–an inauspicious time in retail–Vera Bradley has had a bumpy ride. In addition to gaining another “connecting brand,” Vera Bradley is also getting digital marketing and social customer engagement expertise in Pura Vida founders Griffin Thall and Paul Goodman, who will remain with the company.īoasting 44 million visits to its websites and roughly 5.5 million active customers on its house list, Vera Bradley could use a boost on social media, where it claims less than 1.9 million Facebook fans, 420,000 Instagram and 80,000 Twitter followers. Both support foundations to give back to various causes, and Pura Vida notably employs more than 650 Third-World artisans to craft its jewelry. Like Vera Bradley, Pura Vida is also a socially-conscious brand. ![]() It’s a connecting brand, just like Vera Bradley, so they are similar in that way,” Wallstrom says. “Pura Vida is a brand that customers love. ![]() With $68.3 million in sales generated primarily through DTC e-commerce, Pura Vida shares many of the same emotional values as Vera Bradley, defined in the company’s 10K as kindness, ingenuity, thoughtfulness, optimism, tenacity and empathy. One way the company is pursuing scale is the recent acquisition of 75% of the Pura Vida jewelry company, known for its hand-crafted and highly-collectible line of friendship bracelets. “To build a lifestyle brand, it’s all about filling this emotional space that connects customers. The on-going challenge for the company, as Wallstrom sees it, is how to scale the deeply-felt emotional connection with and between customers. “It’s the combination of pattern and ‘tribe’ that is the connective tissue.” “You can tell a person carrying Vera Bradley is going to be generous and warm and someone you’d like to get to know,” Wallstrom continues. For a spectacular gift presentation, browse our gift wrap collection and get inspired by our gift-wrapping ideas.A display of handbags in the showroom at the Vera Bradley facility in Fort Wayne, Ind. Not seeing exactly what you're looking for? Shop our gifts for her and our larger selection of handbags and purses, as well as travel accessories. Hallmark is also excited to offer a collection of wallets, wristlets, ID holders, lanyards, makeup bags, and even cozy fleece throw blankets. And don't forget to throw one of Vera's umbrellas into your handbag for those rainy days!įor your next weekend (or longer!) getaway, choose from Vera Bradley duffel bags and rolling luggage options. ![]() ![]() A Vera Bradley lunch bag and desk accessories will ensure your fashion sense carries through at the office. Vera Bradley diaper bags provide a practical, yet stylish alternative for busy moms-on-the-go. Perfect for any professional or casual look, Vera Bradley purses come in crossbody, satchel, tote bag, backpack and shoulder bag styles. Vera Bradley’s trademark style is fashionable quilted cotton bags in all sizes in shapes. From florals, plaids and paisleys to abstract geometrics and even solid colors, there is probably a pattern and a color scheme that appeals to everyone. Renowned for their intricate, colorful patterns, Vera Bradley regularly adds new patterns to its library, and retires others. Started in 1982 by two neighbors who designed and hand-stitched their own purses and duffle bags, Vera Bradley quickly grew into one of the most popular and trendy brands of purses, wallets, travel bags and other accessories. ![]()
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